Media Education Center

Basic Concept

The Media Education Center of the University of Education Schwäbisch Gmünd picks up and analyses social changes that are conditioned by media technology developments. It explores and develops suitable pedagogical concepts to support media education processes within and outside of educational institutions.

Students with iPad

Aims and Action Areas

Coordination and Strengthening of Research and Education

The Media Education Center does not only realise research and development projects. Furthermore, it serves as a tool to coordinate existing research projects at the University of Education Schwäbisch Gmünd within a significant innovation field of school education – the Media Education. The installation of interdisciplinary working contexts in the fields of fundamental sciences, teaching methodologies and technology development are central elements for the innovation of media education at schools. Further, the establishment of cooperations between the first, second and third phase of teacher training and the connection of scientific insights to practical school experiences are of crucial importance.

Through interlinking research, teaching, development and school practical fields of experience an empirically founded development of innovative concepts for media education shall be achieved that regards the complexity of educational contextual factors.

Innovation of Teaching

Digital technologies open special potentials to innovation of university teaching and school education given in the form of e-learning and blended learning approaches.

The Media Education Center promotes the development and implementation of innovative teaching concepts by including digital technologies and supports the extension of training offers in collaboration with existing facilities.

In order to support these activities, we are currently setting up a Media Education Lab (ME.Lab), in which teaching concepts and media products for learning using digital media can be developed and tested.

Management and Employees

Management and Managing Directors

Prof. Dr. Thomas Irion
Prof. Dr. Thomas IrionManagement
Nico Hägele
Nico HägeleActing Managing Director
Maja Schneider, M.A.
Maja Schneider, M.A.Managing Director Research and Development

Scientific Staff

Christian Biermann
Christian BiermannResearch Associate
Carina Ruber
Carina RuberResearch Associate
Kristin Taust
Kristin TaustResearch Associate


Media Education Center
PH Gmünd – University of Education

Oberbettringer Straße 200
D-73525 Schwäbisch Gmünd


Project »ProMedia Primar 3P«

Development of professional media pedagogical competences for designing digitally supported learning environments in primary education for the three phases of teacher training

Project Idea

Although the use of digital technologies has long been considered as fourth cultural technology and/or essential key qualification the primary schools which are responsible for the introduction in the cultural technologies do not support this development in such a way as that all children do receive a fundamental media education. Moreover, the innovative potentials of digital media for the representation of information or for the digital support of decision making, operating and managing processes are rarely used at primary school so far. Study results demonstrate that the integration of media education contents at primary school is still not taking place nationwide.

For this reason, the project »ProMedia Primar 3P« aims in eight subprojects to develop and test new concepts for the integration of digital media into primary school at the interface between primary school pedagogy, teaching methodology, pedagogical psychology and media didactics. The focus of the project is thereby in particular to support the competencies of future teachers to use digital media reflectively in class.

About the Project »Digital Learning Elementary School« of the German Telekom Foundation

Many elementary school teachers need more support when it comes to teaching well with digital media. For this purpose they must be trained appropriately. Therefore the Deutsche Telekom Foundation supports the pedagogical universities of Ludwigsburg and Schwäbisch Gmünd as well as the universities of Bremen, Hamburg and Potsdam which have been selected through a tender procedure. Until 2018 they develop and test concepts for the productive use of digital media in primary education.